Commitment to regularly publishing relevant, engaging content on social media generates sales leads
How does social media and digital marketing contribute to the bottom line? This is a question every business should ask their consultant. While well executed digital activities will grow brand awareness and build preference for a business and, in turn, influence consumers to buy online or in-store, measuring success is not always clear-cut.
Paul.M is a Melbourne-based printed glass manufacturer/retailer established by Balranald-bred Paul Murphy. Despite only launching its Facebook page in February, we expect Paul.M to reach 500 fans within its first 10 weeks on the back of a well-planned and executed content calendar supported by a solid investment in targeted Facebook advertising. While all of the metrics had been very positive in the first two months, you can imagine our satisfaction when Paul.M received two comments on its Facebook page last week asking for quotes for a kitchen splashback (pictured).
Part of our digital strategy for long-time local client Sewgraphic Embroidery is to regularly publish photos of the work they produce for their clients while at the same time promoting these clients. We were delighted, then, when a 'case study' about a job for BR&C generated a sales lead from another business through Facebook Messenger.
This is promising evidence that a well-executed digital marketing strategy not only drives customers in-store, it can result in concrete sales leads via Facebook - and this return on investment can be measured!