Max Walker: A very "unordinary" former cricketer turned digital evangelist
'Swan Hill is at a disadvantage in business but this geographical obstacle can be overcome though a combination of creativity and collaboration' was a key message delivered by former Australian test cricketer turned digital evangelist Max Walker at the Swan Hill Club on Monday night.
Max hasn't bowled a ball in anger since 1982. He was in Swan Hill as a guest of Swan Hill Inc. to speak about communication, leadership, attitude and embracing change to a group of more than 50 local business people and sports enthusiasts.
While he entertained with some dressing room stories about Dennis Lillee and Jeff Thomson and encounters with the late Kerry Packer, Max was there to share his lifelong commitment to self-development and his continuous drive to reinvent himself in life and in business.
His core message throughout the evening was to never settle in the comfort zone and to always push through it into uncomfortable territories where we have the most to learn and improve as business people and individuals. “If we don't, as businesses, we'll become obsolete.” Max’s message was to surround yourself with ''character angels”, good people, who will mentor and guide you through change.
"Change plus communication equals relevance" beamed Max, his large 6 foot 4 inch frame working the audience. “Imagination combined with association (with character angels) leads to possibilities!”
Max loves change and is a big fan of QR codes combined with online video to facilitate storytelling. "We are all storytellers" he added, also a common theme we at Digital54 highlight when talking with clients and prospects about the importance of thought leadership and content marketing as a point of differentiation to stand out from the competition online.
And with that message, and a couple of hundred autographs and photos later, Max was gone. Did his messages leave with him, however, or will we be more creative and collaborative as a community as a result of big Max's pep talk?