Research suggests that as Facebook's popularity has grown with businesses and individuals, the "organic" reach of Facebook post has dropped and is now said to be as low as 4% of fans. As a result, advertising has become an increasingly important tactic to increase the reach of your messages while targeting the right customers on Facebook.
This workshop will take you through Facebook's different advertising products and covers targeting by customer demographic, behaviours and interests, as well as insights from experienced local digital marketing professional Paul Dillon.
So whether you sell clothing, garden sheds or financial products, join this workshop to learn how to get your messages in front of your customers, more often.
Suits: Businesses dissatisfied with the performance and return on investment of their existing Facebook presence.
Tickets available from the Swan Hill Visitor Information Centre or online at www.swanhillonline.com.